Boro is lifestyle clothing brand focused on sports, lifestyle and 90s aesthetic, specializing in headwear, sweaters and t-shirts and art. Conceptualized during the early years of Montreal's graffiti scene, Boro saps the streets for inspiration. The line garners it's name from the boroughs that make Montreal into a mosaic of style and culture that changes continually. The repeated trips to New York during childhood continue to impact and shape the brand's aesthetic. Fashion as an expression of style rather than conformity, Boro's vision is square on a horizon that merges the novelty of the present with the authenticity of the past.