Conceptualized by three friends that met in the early years of Montreal's graffiti scene, Boro saps the streets for inspiration. The line garners its name from the boroughs that make Montreal into a mosaic of style and culture that changes continually. The co-founder's repeated trips to New York in the early years of its hip hop movement continue to impact them and their aesthetic.

From the crimes of style that brought the collaborators together, to their shared vision of fashion as an expression of style rather than conformity, Boro's vision is square on a horizon  that merges the novelty of the present with the authenticity of the past.